At the UrbanBetter Bogotá Cityzens Hub, hosted by Movilizatorio, we drive social and climate transformation by placing people at the centre. Through civic technology, strategic communications, and participatory methodologies, we foster collective action with a focus on social and climate justice. Our global mission is to build more inclusive, democratic, and sustainable societies by amplifying civic voices and enabling public participation.

As part of this broader mission, our mobility and air quality programme operates as an ecosystem of complementary interventions designed to help reshape Colombia’s environmental justice, focused on air quality, active mobility and decarbonization. 

Through a structured process, we identify high-impact issue areas, map key actors capable of championing decarbonisation efforts, organise and train these constituencies, and amplify their agendas through creative campaigning and strategic communication.

While the programme is broad and systemic in scope, initiatives such as Métele Pedal stand as symbols of our long-standing commitment to active mobility and civic engagement. It represents one of many platforms we have helped facilitate to catalyse citizen-led climate action. Overall, our work builds the necessary alliances, narratives, and capacities to inform public policy, influence territorial planning, and contribute to more liveable, breathable, and equitable cities.